Day 1 PFDC L’Oréal Paris Bridal Week

14:20

Hi My Dear Makeupoholics ,

As many of you already know that i was invited as a media representative for the coverage of all four days of PFDC L’Oréal Paris Bridal Week . I am really thankful to L’Oréal Paris and Lotus Client Management & Public Relations for giving me this great honor. I am so grateful to them for their kind hospitality.

So beauties here i am with the inside news and updates of the event. By the end of the four days , i will have a special post as some " Gossips all around " the one you all were asking for ;)

Day 1 PFDC L’Oréal Paris Bridal Week

So , are you Still wondering what has the PFDC L'Oreal Paris Bridal Week got for you?

Through this Bridal Week PFDC & L’Oréal Paris endeavour to define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends with bridal week, fusing to create the ‘look’ for the bridal season - Because you're worth it!

L’Oréal Paris, the world’s leading beauty brand, and the pioneering Pakistan Fashion Design Council [PFDC] presented day 1 of the PFDC L’Oréal Paris Bridal Week – a platform that endeavours to define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, fusing to create the ‘look’ for the Bridal Season 2012. Day 1 was attended by leading fashion personalities, media and stockists/buyers including Pakistani multi label boutiques Ensemble and Brands – Just Pret and the Manchester based, Imani Studio.

The first day of bridal week featured an exclusive style show by Nabila, solo fashion shows by HSY and Sonia Azhar respectively along with a jewellery showcase by Kiran Fine Jewellery, as summarised below. Each day of PFDC L’Oréal Paris Bridal Week is being styled by a different creative team and to this end, Day 1 was styled by Nabila with men’s styling by Khawar Riaz.

The PFDC L’Oréal Paris Bridal Week is being produced by Catwalk Productions, with event coordination by R-Team, set design by Hamza Tarrar, official photography by DragonFly and public relations by Lotus. The Black Carpet for PFDC L’Oréal Paris Bridal Week is sponsored by Damas.

Style Show: Nabila

PFDC L’Oréal Paris Bridal Week was opened by the iconic stylist and Creative Consultant for L’Oréal Paris Nabila with her show, ‘Gold to Bold’. Nabila and her creative team interpreted four versions of a traditional bride and showcased a more modern day interpretation of the same. Nabila’s key style trend was to convey how being traditional can also look timeless and elegant, while the same ideas can be modified and modernised for a bride who looks to be more contemporary. ‘Gold to Bold’ suggested that the focus should remain on the bride's individuality, personality and confidence. Designer Zaheer Abbas worked closely with Nabila to create the wardrobe for this style show.

Nabila did the styling for the female models for all the shows for Day 1.

My Thoughts :)

I just love the collection. The Jamawar straight paints were awesome and the

colors were so vibrant . I like the idea of the designer that model made slight

changes to the dresses just by adding or taking off few things and the whole

look gets completely changed . I must say that what a great start of

this amazing show.

Fashion Show: HSY

Following Nabila’s Style Show HSY showcased a collection, entitled ‘Game of Kings’, inspired by the majestic sport of Polo. The show opened with professional polo player Shameel Alam, walking the ramp for HSY followed by L’Oréal Paris spokesperson Meesh Shafi with her great dane on the ramp. The collection comprised of both menswear and womenswear, accompanied by leather bags made for HSY by Vintage Montana. ‘The Game of Kings’ by HSY was designed in silk, chiffon, brocade, net, leather, tropical suiting, fur, karandi, suede and cotton with emphasis on surface embellishments, both classic and contemporary. The colours that dominated HSY’s collection were tan, black, gold and chocolate.

My Thoughts :)

I must say that in my opinion HSY's show was the best choreographed and was

very creative. Although, the dresses were less bridal but they were so stylish

and bold truly justifying its theme.

Jewellery Show: Kiran Fine Jewellery

The third show of the evening was by Kiran Fine Jewellery titled ‘Sceptres of Beauty’. The collection took inspiration from every woman’s innate need to conceal, protect and provoke. For centuries, through ancient civilisations to modern times, women have used basic tools like the mask, hand-held fan and the parasol to do exactly that: conceal, protect and provoke. These three instincts have been reinvented with the revolution of the cosmetic beauty industry. And so, these three ‘Sceptres of Beauty’ assimilated in this collection as a tribute to ‘the women of all times’. Kiran Fine Jewellery’s showstopper for the evening was Pakistan’s most revered classical dancer Naheed Siddiqui.

‘Sceptres of Beauty’ was handmade with cutwork and carving using metals such as gold and silver and stones such as lapis, coral and malachite together with red and green sapphires.

The wardrobe for the jewellery show was designed by Yasmin Shaikh.

My Thoughts :)

I must say that what a jewelry and what a show it was . The audience was

just mesmerized by the stunning performance of most revered classical

dancer Naheed Siddiqui .

Fashion Show: Sonia Azhar

Sonia Azhar showcased her fashion collection entitled ‘Enlightenment’ where she endeavoured to revive the ancient artwork used in the Victorian and Mughal eras. Her colours for the collection were inspired by nature – God’s creation. ‘Enlightenment’ was divided into six segments: the Opal collection – where Sonia used shades of ivory, beige and pink as present in ivory stone cotton thread embroidery; the Monochrome Pink segment – where the threads in the embroidery and embellishments duplicated the specific colour of light; the Aquamarine collection – using aqua blended together with shades of the sea and the Feroza stone; the Sunset collection – highlighting how the day gives into the smoky grey evenings and eventually the night; the Roses Red segment – signifying the colour of love and the unification of two souls; and lastly, the Midnight Blue collection – which blended the romance of a starry night with the mystery of a moonlit night. Highlights of the show were celebrity show stoppers, film actor Moammar Rana, musician Hadiqa Kiyani and actor Adeel Hashmi.

My Thoughts :)

A great bridal collection it was. And Hadiqa's bridal dress having the

combination of dray and black really took my breath away. I soooo love the

dresses and the chocolates distributed by the designer in pretty cases .

I must say that having the opportunity of attending the PFDC L’Oréal Paris

Bridal Week was an opportunity of a life time . Big round of applause for PFDC

and L'Oreal Paris for arranging such an organized and mesmerizing event.

Hope you like my post beauties. Stay tuned for Day 2,3 and 4 updates . For more pics and updates check and Like my Facebook Page or L'Oreal Paris Pakistan Fan Page .

Meanwhile stay healthy and happy .

Love you all

xoxo

Sana@makeupoholics

Photography Credits: Faisal Farooqui - Dragonfly.