Review and Swatches + FOTD : L’Oréal Paris Color Riche Exclusive Pure Reds Collection in collaboration with Sublime by Sara The Matte Rouge Lip Artistry - Frieda's Pure Red

FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

I truly believe that there is a perfect RED for every women ...You just need to find it …

I am so thankful to L’Oreal Paris for not only understanding this need but also satisfying it by launching a whole new range of pure red lipsticks . Now finding your perfect rouge is easy with L’Oreal Paris Color Riche Exclusive Pure Reds Collection .

L’Oréal Paris, the world’s leading beauty brand, exclusively launched the Color Riche Exclusive Pure Reds Collection, a collection of matte reds, in association with acclaimed fashion design house Sublime by Sara.

L’Oréal Paris has designed, conceived and created the exquisite range of matte shades red sculpted by semi-tones to offer every woman the perfect matte red to enhance their beauty. 

" The Collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence. The range is enriched with new Light Illum complex that delivers a rich matte effect. The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours."

The Pure Reds Collection comes in a matte formula that enhances comfort, offers rich color intensity, and provides femininity and sophistication. An ultra-feminine collection, the Pure Reds range includes 5 matte shades inspired by international L’Oréal Paris muses; Blake Lively [Pure Ruby], Eva Longoria [Pure Brick], Frieda Pinto [Pure Amaranthe], Jennifer Lopez [Pure Rouge] and LiyaKebede [Pure Scarlato], priced at PKR 1,800.

Today I am going to review Frieda's Pure Red from this yummilicious collection .

FREIDA'S PURE RED

Freida Pinto chose a fuchsia-colored shade that enhances its exotic and sensual charm: rich, precious and unique.

FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Packaging - FREIDA'S PURE RED 
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Packaging - FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Packaging - FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Packaging - FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Swatch - FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Swatch - FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Swatch - FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

Swatch - FREIDA'S PURE RED
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

FOTD - Lips : FREIDA'S PURE RED ( Will share remaining FOTD details soon )
L’Oréal Paris Color Riche Exclusive Pure Reds Collection

My Thoughts About It : 

I was super excited for this launch . Red is my weakness so i was going really crazy to get my hands on L’Oréal Paris Color Riche Exclusive Pure Reds Collection. 

After going through the online swatches I was sure that I got the replacement for my Ruby woo. But I was wrong . The real time swatches of much raved Blake and JLO from the collection were not that impressive at all (at least not for me .. also I m mentioning these two shades only while doing their comparison with the world famous and most loved red lipstick Mac Ruby woo) But again , there's a different Red for every lady .. and even Mac Ruby woo isn't loved by everyone. So I decided to try the other shades from the collection and I am glad I made that decision . 

First of all I must admit that the packaging of L’Oréal Paris Color Riche Exclusive Pure Reds Collection lipsticks is super classy . Each lipstick comes in a matte textured black casing signed by its ambassador in golden color , pretty cool huh . Black , golden and red can never go wrong . 

Frieda's Pure Red from L’Oréal Paris Color Riche Exclusive Pure Reds Collection is a gorgeous fuchsia raspberry pink color . Its bright pink color with a red twist in it that you are so gonna love . A perfect flattering pink based red lipstick for our desi skin tones is definitely a must have .It may just appears to be a simple bright pink lipstick in the swatches but just try it on your lips and you are definitely gonna love the way it brightens up your face.  

Frieda's Pure Red from L’Oréal Paris Color Riche Exclusive Pure Reds Collection is highly pigmented and applies smoothly on lips . Also it feels so light on your lips . Its  a moisturizing kind of matte so definitely not super matte like MAC matte lipsticks. Another thing I have noticed is that after 2-3 minutes of applying , it dries down to a matte finish but not the Mac kind of matte . Its matte but still very hydrating which is definitely a plus point and for those who are not into matte lipsticks you can still give it a try because of its semi matte creamy hydrating consistency . 

The fragrance of the lipstick is exactly the same that you get from other ranges of L’Oréal Paris lipsticks . The scent fades in no time so no complaints.

Frieda's Pure Red from L’Oréal Paris Color Riche Exclusive Pure Reds Collection lasts for good six plus hours on my lips . Though after five hours it started fading , appears to be less bright on lips . The lipstick is easily transferable because of its hydrating texture but thankfully it does not bleed or fades unevenly . After six hours you can give it a retouch and you are good to go for next six plus hours . Super amazing isn't it ? 

Mac mattes are not very comfortable on lips but Frieda's Pure Red from L’Oréal Paris Color Riche Exclusive Pure Reds Collection is super hydrating and light on lips. Based on all these qualities I think its going to be a great lipstick for those people who love matte lipsticks. You can apply a clear gloss if you want to brighten it up a little bit more .Otherwise, I love it the way it is.

YOU MIGHT LIKE IT :

• If you want a matte lipstick
• If you are into bright lipsticks 
• If you want your lipstick to be hydrating 
• If you expect your lipstick to last for longer period of time

YOU MIGHT NOT LIKE IT :

• If you don’t like matte lipsticks
• If you are not into bright shades
• If you think its expensive 

WOULD I RECOMMEND IT ?

Definitely YES , I AM SO IN LOVE WITH IT :)

Frieda's Pure Red from L’Oréal Paris Color Riche Exclusive Pure Reds Collection comes with a  price tag of PKR 1800 and is  available nationwide ( Pakistan).

L’Oréal Paris needs to reconsider their prices . Being a drugstore brand  , mostly people consider the prices of their products a bit expensive . That would be the the only drawback in my opinion. 

For more information and updates , check L’Oréal Paris Facebook Page . 

 Hope you like my efforts:)

Stay Healthy and Happy

xoxo

Sana@makeupoholics

Have you tried L’Oréal Paris Color Riche Exclusive Pure Reds Collection ? Whats your experience ?  Don't forget to share your views . Would love to read your comments :)